Graphic design is a creative process that combines art and technology to communicate ideas. We work with a variety of graphic design technologies in order to convey a message from a client to a particular audience. The main tools are images and typography. Suppose you want to announce or sell something, entertain or present to someone, explain a complicated system or demonstrate a process, thus you have a message you want to communicate. How do you convey it? You could tell people one by one or broadcast by radio or TV, but if you use any visual medium at all you are using a form of visual communication called graphic design. Graphic Design is proven to draw viewers into your message.
Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also interaction and purpose of communication. People respond to images instinctively based on their personalities, associations, and previous experience. Designers often combine images and typography to communicate a client’s message to an audience. We explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). Sparrows Designs not only combines and creates custom letter forms and images but also establishes the best balance between them.
